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 Ice Lab is an independent full service research agency offering both qualitative and quantitative research. With offices in both Nigeria and in South Africa trading as Insight Story, Ice Lab.

Using video as our primary medium for qualitative research. We specialize in the design and implementation of research using a variety of methodologies including but not limited to FGD,IDI, CAPI, CATI,CAWI etc. Research studies we conduct include;

Our Team

Our team is made of young, qualified and diverse multi-national African professionals with strong, solid and extensive backgrounds in market research, strategy and advertising.

This perfectly positions us as research based solutions agency.

Our Expertise
News & Publications


Insight Story/Ice-Lab is a research based solutions agency with experience from work done across the African continent.

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