ICE LAB
​Smirnoff spirit cooler Premix pack and taste tests
​RYO Tobacco – name and pack development
This are Examples of work we’ve done
Projects
THE CHALLENGE-A client approached us to gather insights and research as well as develop a strategy for the design, packaging and launch activities for a new Tobacco product.
OUR TASK -We conducted Vox-pops and location based focus groups around Cape Town, picking consumers brains on pack designs and generated names
THE RESULT- The product is currently under development with one of the suggested routes and product proposition
THE CHALLENGE- Due to the success of Smirnoff Ice Double Black With Guarana (SIDWG), Brandhouse would like to assess the potential of the new range of RTD in order to make a recommendation to the business to launch or not and also determine how it can be optimized for a successful launch
OUR TASK- We embarked on consumer Vox-pops, location based research groups (screened and unscreened), conducting taste and packaging tests with limited samples in (exclusive and private – VIP rooms at clubs) environments where consumers drink.
THE RESULT- PACK WAS LAUNCHED IN MARKET: Consumers Feedback was positive on the brand, however packaging lacked premium cues. We fed back to the business the product is overdue, however, the product needed a more premium feel – with consumers suggesting all packs should be the same colour (silver), which ultimately was the final product launched in stores in June 2014.
THE CHALLENGE - To conduct research that will help the Heineken brand team understand which platform would best help them build brand equity as well as drive volume – sport vs music and any other lifestyle platform.
OUR APPROACH - We conducted consumer Vox-pop interviews in KZN, Bloemfontein and JHB.
THE RESULT - The brand team secured consumer prizes on an international platform, based on consumer feedback - in preparation for the 2015 brand campaign and activation activities.
THE CHALLENGE- Following the phenomenal launch of Smirnoff Ice Double Black with Guarana (SIDBWG), Brandhouse needed to understand the success factors behind the brand, brand choice drivers , consumption occasion and any other factors helping the brand to maintain momentum.
OUR APPROACH- We conducted consumer Vox-pops as well as one on one interviews with the BDRs in Durban, JHB, Pretoria and Bloemfontein asking consumers why, when, where and how they drink SIDBWG.
THE RESULT- The research results gave greater insight into who is consuming the brand, how it’s being consumed and where it’s been consumed – this information was subsequently used to develop the Explore the Night Campaign and platform.
Heineken Platform exploration
