ICE LAB
Our Expertise
Ice Lab is an independent full service qualitative and consumer insights agency, with a presence in both Nigeria and in South Africa trading as Insight Story. Ice Lab was founded by a team of young, qualified and diverse multi-national African professionals with strong, solid and extensive backgrounds in market research, strategy and advertising.
Using video as our primary medium, we specialize in the design and implementation of research using a variety of methodologies including but not limited to FGD,IDI, CAPI, CATI,CAWI etc. Research studies we conduct include
Conducting feasibility studies around the development of new products. This involves setting up and moderating consumer groups and panels to conduct concept and product testing – including product name and range development as well taste tests.
Conducting supervised consumer visits/ tours against carefully profiled client target market so that the client can immerse themselves in consumers’ world and understand how their product is consumed – environments include spaza shops, taverns, night clubs, bars and home visits.
Dipstick Research to uncover consumer and customer sentiment and track the dynamics driving brand performance. Either tracking brand decline or determining critical factors for success.
​New Product Development
​Consumer Immersions
Brand Diagnosis
Our reports comprise of video as well as actionable recommendations all in PowerPoint format.
What sets us apart is our youthful energy, multi-cultural diversity and our agility due to our size which enables quicker turnaround times.
Conducting customer and trade marketing representative interviews in order to identify and diagnose any barriers to delivering the optimum customer experience to end users. As well as community stakeholder interviews in early development phases of projects i.e. mining, agriculture, property development, alternative energy sectors.
Tracking the performance/ consumer experience of brand activities such as events, activation, promotions, supermarkets and restaurants